In Mexico, the zero waste movement was popularized by environmental activist Gabriela Baeza with the short film Zero Basura, which went viral after Baeza sought help from Greenpeace to make the idea a reality.[22] Days after the meeting, the short film was used in the Greenpeace campaign zero plastics and the Mexican singer Ximena Sariñana published it on her social networks. From there, the idea was adopted by different companies and by the federal government for different campaigns. After the success of the short film, Baeza continued working to make the movement more relevant, inviting through various campaigns to join the challenge of living without garbage.[22]​.

In Mexico there are still no official Zero Waste programs attached to the international philosophy of zero waste; However, the Environmental Education Organization A.C. the citizen voice that promotes a world without garbage and Metropolitana Compañía de Seguros, implemented the first zero waste business pilot program, transforming garbage deposits into a clean and separated waste center with a recovery close to 90%.[23]​.

Faced with the environmental problems caused by garbage, which affects communities socially and environmentally, the Environmental Education Organization created the Zero garbage in my School* program,*** which, in a strategic alliance with Praxair México and United Way World Wide, was implemented in several states of the country, under a Social Responsibility and Best Practices scheme. In 2016, the program was recognized by the North American Commission for Environmental Cooperation who, within the framework of the North American Alliance for Environmental Community Action (NAPECA), awarded a grant to be implemented in public schools in Mexico City, where the program is consolidated as an innovative tool for teaching correct waste management in the school sector.

This model program operates under international regulations and the principles of the Zero Waste International Alliance, which promotes the maximum recovery of recyclable waste, as well as the elimination of landfills. In order to expand the program to the states of the country, the NGO created the Environmentalist Network of the Zero Waste Program*,*** made up of recognized organizations at the national level. Until 2017, the project has been funded with foreign funds from Praxair, United Way Worldwide, the North American Commission for Environmental Cooperation and NAPECA. The first Mexican company to join this effort is Café del Pacífico Caffenio (Hermosillo).

According to Pierre Terrás, coordinator of the Greenpeace Toxics campaign in Mexico, in Gabriela Baeza's proposal, "three fundamental axes must be taken into account, one of them is to set reduction goals in the generation of waste in the short, medium and long term; on the other hand, commit and involve producers, merchants and marketers to redesign their products and change types of packaging; and finally, strengthen recycling and waste separation programs."

Since its birth, the zero waste movement has been defended and promoted by various people around the world. Below are some of the most notable personalities of this initiative.

In Mexico, the zero waste movement was popularized by environmental activist Gabriela Baeza with the short film Zero Basura, which went viral after Baeza sought help from Greenpeace to make the idea a reality.[22] Days after the meeting, the short film was used in the Greenpeace campaign zero plastics and the Mexican singer Ximena Sariñana published it on her social networks. From there, the idea was adopted by different companies and by the federal government for different campaigns. After the success of the short film, Baeza continued working to make the movement more relevant, inviting through various campaigns to join the challenge of living without garbage.[22]​.

In Mexico there are still no official Zero Waste programs attached to the international philosophy of zero waste; However, the Environmental Education Organization A.C. the citizen voice that promotes a world without garbage and Metropolitana Compañía de Seguros, implemented the first zero waste business pilot program, transforming garbage deposits into a clean and separated waste center with a recovery close to 90%.[23]​.

Faced with the environmental problems caused by garbage, which affects communities socially and environmentally, the Environmental Education Organization created the Zero garbage in my School* program,*** which, in a strategic alliance with Praxair México and United Way World Wide, was implemented in several states of the country, under a Social Responsibility and Best Practices scheme. In 2016, the program was recognized by the North American Commission for Environmental Cooperation who, within the framework of the North American Alliance for Environmental Community Action (NAPECA), awarded a grant to be implemented in public schools in Mexico City, where the program is consolidated as an innovative tool for teaching correct waste management in the school sector.

This model program operates under international regulations and the principles of the Zero Waste International Alliance, which promotes the maximum recovery of recyclable waste, as well as the elimination of landfills. In order to expand the program to the states of the country, the NGO created the Environmentalist Network of the Zero Waste Program*,*** made up of recognized organizations at the national level. Until 2017, the project has been funded with foreign funds from Praxair, United Way Worldwide, the North American Commission for Environmental Cooperation and NAPECA. The first Mexican company to join this effort is Café del Pacífico Caffenio (Hermosillo).

According to Pierre Terrás, coordinator of the Greenpeace Toxics campaign in Mexico, in Gabriela Baeza's proposal, "three fundamental axes must be taken into account, one of them is to set reduction goals in the generation of waste in the short, medium and long term; on the other hand, commit and involve producers, merchants and marketers to redesign their products and change types of packaging; and finally, strengthen recycling and waste separation programs."

Since its birth, the zero waste movement has been defended and promoted by various people around the world. Below are some of the most notable personalities of this initiative.