urban tourism or city tourism is a type of tourism that takes place within urban areas, especially in the large cities of each country.

In contrast to rural tourism, urban tourists are those who are in search of the attractions that the city offers: visits to buildings of all types (museums, skyscrapers, religious temples, monuments, etc.), attendance at massive events with high attendance of people (concerts, festivals, parades, conventions, exhibitions, etc.) and the offer of nightlife for recreation, being closely linked to cultural tourism. Urban tourism also contemplates nature within urban parks and other types of green areas within the limits of a city. Likewise, there is also a type of urban tourism that develops in parallel to shopping tourism, where people from smaller towns, rural areas or even neighboring countries close to border areas, go to the shopping centers in the closest metropolitan areas.[1]​ Visits to a certain city would normally move for durations of one to three days.[2]​.

Travel agencies offer their clients special packages to make the most of a visit to a city or a tour of several cities in a country or even a specific continent. One of the best-known options is "Eurotrip" (or Eurotrip in English), which allows, in a certain number of days or weeks, to visit the busiest urban destinations in Europe, which are generally located in the capitals or most populated cities of each country.[3]​ You can find specialized tour guides who speak in different languages, who do city tours around the different tourist attractions that each city has.

In 2025, mobility between cities is favored by transport infrastructure, with high-speed trains such as the TGV in France and the InterCityExpress in Germany, as well as the Eurail Pass and the Schengen area, which facilitate rapid and borderless movement between multiple destinations. In turn, the use of digital technologies, from map applications to online booking platforms, optimizes planning and the traveler experience by integrating routes, accommodation and activities in the same digital environment.[4]​.

The British agency Euromonitor International publishes annually a list of the cities that receive the largest number of tourists (national and international).[5]​ For its part, the World Tourism Organization prepares a detailed periodic report on the global situation of tourism in cities.[6]​.