Smart shared mobility
Introduction
Mobility as a Service (in English, Mobility as a Service, MaaS for short) describes a move away from personal transportation by own vehicle towards mobility solutions that are used as a service. This is enabled by combining transport services from public and private transport providers, through a unified gateway that creates and manages the trip, which users can pay for from a single account. Users can pay per trip or a monthly cost for a limited distance. The key concept behind MaaS is to offer travelers mobility solutions based on their travel needs.
Trip planning typically begins in a trip planner. For example, a trip planner may show that the user can get from one destination to another using a bus/train combination. The user can then choose their preferred trip based on cost, time and comfort. At this point, any necessary reservations (e.g. calling a taxi, reserving a seat on a long-distance train) will be carried out as a unit.[1] It is expected that this service will allow roaming, that is, the same end-user application would work in different cities, without the user needing to familiarize themselves with a new application or register for new services.
MaaS Trends
The movement toward MaaS is fueled by a myriad of new and innovative mobility service providers, such as ride-hailing and e-hailing services, bike-sharing programs and car-sharing services, as well as on-demand “pop-up” bus services. Furthermore, the trend is motivated by the anticipation of self-driving cars, which calls into question the economic benefit of owning a personal car compared to using on-demand car services, which are expected to become significantly more affordable when cars can drive autonomously.
This shift is being facilitated by improvements in the integration of multiple modes of transport into seamless travel chains, with bookings and payments managed collectively for all legs of the journey.[2] In London, travelers can use a contactless payment bank card (or a dedicated travel card called an Oyster card) to pay for their journey. Across multiple modes, trips and payments, data is collected and used to help make people's trips more efficient.[3] In the government space, the same data enables informed decision-making when considering improvements to regional transit systems. Public transportation scheduling and spending of consumer dollars can be justified by collecting and analyzing data based on modern urban mobility trends[4].