Emerging technology

Technology with great potential to change the competitive basis of an activity. It has a great development potential associated with a high level of uncertainty, because consumers may or may not opt ​​for the technology, its creators must employ strategies that encourage customers to try and use the product over time. If the technology can be internalized, it can probably become key. This classification of technology is associated with the embryonic or emergence phase of the S Curve.

Key technology

Critical technology where the competitive advantage of competitors in the sector is found, product distributors have the first to launch a technology with new attributes that attract customers, determining the company's position in the market. This stage must be maximized before competitors appear that offer products with the same attributes but with better prices. In the near future it will become a base technology. This technology classification is associated with the growth phase of the S Curve.

Base technology

Technology that is necessary for an industry; However, it does not present differences with its competitors. All companies offer technology that satisfies the same needs, therefore it is up to the customer to choose the distribution company that generates the greatest benefits. Some of them will become obsolete or will be replaced by those that are key today. This technology classification is associated with the maturity phase of the S Curve.

Para entender cómo funciona el Ciclo de Vida de una tecnología, se analizarán los celulares con teclado Qwerty. El primero de ellos fue el celular Nokia 9000 lanzado en el año 1996 y tenía como objetivo facilitar el uso del aparato a los consumidores y adaptarse a sus necesidades cambiantes. Luego de que Nokia lanzara el primero, lo siguieron marcas como Blackberry y Sony Ericsson, que vieron el gusto de la sociedad por celulares con este tipo de teclados.

Nokia launched the first cell phone with a Qwerty keyboard and development was incipient. Consumers became interested due to the great promotion that the company did to publicize the benefits that this type of keyboard provided on a mobile device, in addition to seeking to satisfy their need to facilitate communication through the use of cell phones. Also, competing companies were looking closely at the acceptance of the Qwerty keyboard by customers.

Saturation or early growth

At this stage, the competitors, Blackberry and Sony Ericsson, launched cell phones with this type of keyboard due to the great acceptance it had among users. In addition, the different companies that offered them improved the characteristics, be it the sizes of the letters and their distribution. The promotion was imminent, since all the companies that sold these devices wanted to attract new consumers who could take advantage of the new attributes offered.

At this stage, all users of mobile devices know Qwerty keyboards, the companies made all the necessary improvements and promotions, that is, they have already captured the majority of customers interested in mobile devices with this type of keyboard. There is stability in sales and the costs of improving attributes are minimal, so technology distributors enjoy the economic benefits.

Mobile devices with Touch keyboards arrive, Qwerty technology is becoming obsolete because it is easier for consumers to use Touch technology. Currently there are almost no cell phones with keys, companies have been adapting to the needs of society, creating cell phones that evolve and acquire new attributes, that is, devices with Qwerty keyboards were replaced by brands that offer the technology that is on the rise.

Emerging technology

Technology with great potential to change the competitive basis of an activity. It has a great development potential associated with a high level of uncertainty, because consumers may or may not opt ​​for the technology, its creators must employ strategies that encourage customers to try and use the product over time. If the technology can be internalized, it can probably become key. This classification of technology is associated with the embryonic or emergence phase of the S Curve.

Key technology

Critical technology where the competitive advantage of competitors in the sector is found, product distributors have the first to launch a technology with new attributes that attract customers, determining the company's position in the market. This stage must be maximized before competitors appear that offer products with the same attributes but with better prices. In the near future it will become a base technology. This technology classification is associated with the growth phase of the S Curve.

Base technology

Technology that is necessary for an industry; However, it does not present differences with its competitors. All companies offer technology that satisfies the same needs, therefore it is up to the customer to choose the distribution company that generates the greatest benefits. Some of them will become obsolete or will be replaced by those that are key today. This technology classification is associated with the maturity phase of the S Curve.

Para entender cómo funciona el Ciclo de Vida de una tecnología, se analizarán los celulares con teclado Qwerty. El primero de ellos fue el celular Nokia 9000 lanzado en el año 1996 y tenía como objetivo facilitar el uso del aparato a los consumidores y adaptarse a sus necesidades cambiantes. Luego de que Nokia lanzara el primero, lo siguieron marcas como Blackberry y Sony Ericsson, que vieron el gusto de la sociedad por celulares con este tipo de teclados.

Nokia launched the first cell phone with a Qwerty keyboard and development was incipient. Consumers became interested due to the great promotion that the company did to publicize the benefits that this type of keyboard provided on a mobile device, in addition to seeking to satisfy their need to facilitate communication through the use of cell phones. Also, competing companies were looking closely at the acceptance of the Qwerty keyboard by customers.

Saturation or early growth

At this stage, the competitors, Blackberry and Sony Ericsson, launched cell phones with this type of keyboard due to the great acceptance it had among users. In addition, the different companies that offered them improved the characteristics, be it the sizes of the letters and their distribution. The promotion was imminent, since all the companies that sold these devices wanted to attract new consumers who could take advantage of the new attributes offered.

At this stage, all users of mobile devices know Qwerty keyboards, the companies made all the necessary improvements and promotions, that is, they have already captured the majority of customers interested in mobile devices with this type of keyboard. There is stability in sales and the costs of improving attributes are minimal, so technology distributors enjoy the economic benefits.

Mobile devices with Touch keyboards arrive, Qwerty technology is becoming obsolete because it is easier for consumers to use Touch technology. Currently there are almost no cell phones with keys, companies have been adapting to the needs of society, creating cell phones that evolve and acquire new attributes, that is, devices with Qwerty keyboards were replaced by brands that offer the technology that is on the rise.