Participatory communication
Introduction
Mario Kaplún (August 31, 1923[1] - November 10, 1998) was an Argentine educommunicator, radio broadcaster and writer. He is known for promoting the concept of "transformative communication" as opposed to banking education.[2].
Biography
She had her first experience in the kitchen at the age of 17, developing a program that invited other young people to participate in a debate club that she organized. At the age of 19, he broadcast his first educational radio program, called "Escuela de Aire", which consisted of a cycle on the history of Argentina in radio drama format.
From then on, he participated in and produced a multitude of journalistic and educational debate radio programs. Some of his programs were broadcast not only in Latin America, but also in the Philippines and the United States, and were translated into Portuguese, Quechua and Aymara.
During his time residing in Venezuela, from 1978 to 1985, he coordinated the Communication and Popular Culture area of the Center at the Service of Popular Action (CESAP). He taught courses on photographic, audiovisual and journalistic communication, popular communication and theater.
He also resided in Uruguay, where he was one of the founders of the School of Communication Sciences of the University of the Republic (today the Faculty of Information and Communication "Faculty of Information and Communication (University of the Republic)"), dedicating himself to research, academic management and teaching until his death in 1998.[3].
Thought
Transformative communication vs. banking communication
Mario Kaplún applied Paulo Freire's methodology and ideas on education to communication. He criticizes banking communication, a concept he adapts from banking education described by Freire. If in banking education, the educator deposits knowledge in the mind of the student, Kaplún points out that, in the same way, in the banking communication model the sender deposits information in the mind of the receiver:
He defends that true communication occurs when there is a dialogue, denouncing that almost all media should be classified as information media or broadcast media, since - in his opinion - they do not produce that dialogue with society.[5].