Organizational innovation management
Introduction
The culture of innovation is a set of values, behaviors, processes and structures shared within an organization, which systematically encourage the generation, development and implementation of new ideas that can be translated into improvements, products, services or processes.[1] Unlike innovation as an isolated result, the culture of innovation implies that this process is integrated into the daily functioning of the organization.[2].
Origin and development
The concept became popular in the 1980s, when authors such as Tom Peters introduced the term innovative company, highlighting the need for organizations to adopt a proactive attitude towards change and creativity.[3] During the 1990s, researchers such as Clayton Christensen developed theories on disruptive innovation, contributing to consolidating the concept in the academic and business spheres.[4].
In this period, various organizations began to integrate practices aimed at promoting innovation as part of their internal strategy, in the face of an increasingly dynamic competitive environment.[5].
Difference between innovation and innovation culture
Although related, innovation and innovation culture are not equivalent concepts. innovation can refer to the timely introduction of a new product, service or process, while innovation culture refers to a constant organizational predisposition to generate innovation from within that supports the innoquotient model developed by Babson College professors Jay Rao and Joe Weintraub and consultant Fran Chuan.[6] Currently, Innoquotient is the only quantitative innovation culture diagnosis.[7].
A company can launch innovations through third parties, without developing an internal innovative culture. On the contrary, an organization with a culture of innovation internally promotes creativity, collaboration and the identification and resolution of problems by its employees, without depending exclusively on external agents.
Establishing a common language around concepts such as creativity, strategy or innovation can facilitate this culture, allowing all members of the organization to share similar objectives and meanings.[8].