Mobile Order Management
Introduction
Electronic commerce is made up of commercial transactions that are carried out through the Internet, while electronic business uses information technologies and information systems, seeking to improve processes and transactions within organizations.
Origin and historical evolution
In the last decades of the century, commercial companies such as Montgomery Ward and then Sears began catalog sales in the United States. This sales system, revolutionary for the time, consists of a catalog with illustrative photographs of the products to be sold. This allowed companies to capture new market segments that were not being served. Furthermore, another important point to keep in mind is that potential buyers can choose the products in the comfort of their homes, without the assistance or pressure, as the case may be, of a seller. Catalog sales gained greater momentum with the appearance of credit cards; in addition to determining a type of relationship of greater anonymity between the client and the seller.
The practice of electronic commerce began in the early 1970s, with novel applications such as the transfer of monetary funds. Then electronic data exchange appeared, which produced atonement in electronic commerce, giving rise to other types of commercial processes. All of these processes allowed small businesses to increase their level of competitiveness by implementing electronic commerce in their daily activities. Due to this, online commerce has expanded very quickly thanks to the millions of potential consumers that can be reached through this medium.
In the early 1970s, the first commercial relationships appeared that used a computer to transmit data, such as purchase orders and invoices. This type of information exchange, although not standardized, brought about improvements in manufacturing processes in the private sphere, between companies in the same sector.
In the mid-1980s, with the help of television, a new form of catalog sales emerged, also called direct sales. In this way, the products are shown with greater realism, and with the dynamics that they can be exhibited highlighting their characteristics. Direct sales are carried out by telephone and usually with credit card payments.
In 1995, the G7/G8 countries created the initiative A Global Market for SMEs,[1] with the purpose of accelerating the use of electronic commerce among companies around the world.