In January 2006 the Maltese Indigenous Olive Revival Project (PROIM) was launched.[28]​[29]​ Apart from reviving native cultivars, such as Bidni, one of the objectives of this project was to substantially increase production levels in a bid to obtain the coveted PDO status.[9]​ As a direct result of PROIM, around 30,000 were grafted and planted. Bidni olive trees, thus laying the necessary foundations for the creation of a specialized industry.[30]​ The methodology behind this process consisted of several steps. After collecting olive pits from Bidnija's former Bidni olive grove, these were planted at the Maltese Government Experimental Farm in Għammieri and allowed to germinate for use as rootstock. Once the rootstocks were viable, cuttings were taken from the ancient Bidni olive trees and carefully grafted onto the rootstocks.[31]​ Efforts are underway to plant more Bidni olive trees.[32]​.

The Maltese use their olive oil quite liberally. In 2012, they ranked eighth in the world in per capita olive oil consumption.[33]​ With olive oil processing equipment dating back to the Roman Empire, and possibly even before this period,[34]​ oil consumption has since become an integral part of the Maltese diet. For example, in 1804, French writer Louis de Boisgelin noted that "a clove of garlic or an onion, anchovies bathed in oil, and salted fish," was the "usual diet" of the Maltese.[35] Today, the use of oil in Maltese cuisine remains predominant. The popular Maltese snack "ħobż biż-żejt", which literally translates as "bread with oil", is testament to this.

Although the Bidni is primarily known for its superior oil,[5]​ the small fruit can also be enjoyed as a table olive. A popular method is to crush Bidni olives in garlic-infused extra virgin olive oil and then eat them with Maltese bread. Another method is to gently fry the Bidni olives after preserving them in brine and then serve them with seasonal herbs such as parsley or mint. The leaves of the Bidni tree have also been used to make tea, which is believed to reduce high blood pressure. This ancient remedy "is still used in rural communities in Malta".[36]​.

The antiquity of Malta's ancient Bidni olive trees has been confirmed by carbon dating.[9]​ The Bidni olive trees, which date back to the 16th century AD. C.,[17]​[18]​ they have been protected since 1933,[19]​ and are also listed in the UNESCO Database on National Cultural Heritage Laws.[20]​ In 2011, after recognizing their historical and landscape value, and in recognition that "only 20 trees remain out of the 40 from the beginning of the 20th century",[21]​ the local authorities declared the ancient olive grove of Bidni in Bidnija as Tree. Protected Area,[22]​ under the provisions of a regulation drawn up in 2011.[23]​ These highly protected Bidni olive trees, measuring between five and eight meters high, still bear fruit. Although their fruit is too small to harvest, ancient Bidni trees are often revered by visitors.[24] Other Bidni olive trees from the surrounding area can be found in the private grounds of Qannotta Castle in Wardija.

As the Government of Malta has recognized the olive tree as an integral part of the traditional landscape, heavy pruning, felling and uprooting of olive trees, including the Bidni variety, are subject to a permit from the competent authorities.[25]​.

Although the Bidni olive does not have PDO status, there are a series of initiatives, including studies on its genetic composition,[26]​ to achieve this certification. In addition to legally protecting their name, marketers often use this status of authenticity to gain a competitive advantage in European and international markets.[27]​.

In January 2006 the Maltese Indigenous Olive Revival Project (PROIM) was launched.[28]​[29]​ Apart from reviving native cultivars, such as Bidni, one of the objectives of this project was to substantially increase production levels in a bid to obtain the coveted PDO status.[9]​ As a direct result of PROIM, around 30,000 were grafted and planted. Bidni olive trees, thus laying the necessary foundations for the creation of a specialized industry.[30]​ The methodology behind this process consisted of several steps. After collecting olive pits from Bidnija's former Bidni olive grove, these were planted at the Maltese Government Experimental Farm in Għammieri and allowed to germinate for use as rootstock. Once the rootstocks were viable, cuttings were taken from the ancient Bidni olive trees and carefully grafted onto the rootstocks.[31]​ Efforts are underway to plant more Bidni olive trees.[32]​.

The Maltese use their olive oil quite liberally. In 2012, they ranked eighth in the world in per capita olive oil consumption.[33]​ With olive oil processing equipment dating back to the Roman Empire, and possibly even before this period,[34]​ oil consumption has since become an integral part of the Maltese diet. For example, in 1804, French writer Louis de Boisgelin noted that "a clove of garlic or an onion, anchovies bathed in oil, and salted fish," was the "usual diet" of the Maltese.[35] Today, the use of oil in Maltese cuisine remains predominant. The popular Maltese snack "ħobż biż-żejt", which literally translates as "bread with oil", is testament to this.

Although the Bidni is primarily known for its superior oil,[5]​ the small fruit can also be enjoyed as a table olive. A popular method is to crush Bidni olives in garlic-infused extra virgin olive oil and then eat them with Maltese bread. Another method is to gently fry the Bidni olives after preserving them in brine and then serve them with seasonal herbs such as parsley or mint. The leaves of the Bidni tree have also been used to make tea, which is believed to reduce high blood pressure. This ancient remedy "is still used in rural communities in Malta".[36]​.