Media coverage is the total amount of editorial space that appears in all media outlets about an organization or a given topic.[1]​[2]​.

It is a way to measure the effectiveness of a public relations campaign.

For example: In Spain, 20 news items were published in the written press and internet media, 25 mentions in different radio programs "Radio (media)") and 18 on television on a specific topic.

It has been mistakenly associated with the equivalent advertising value, that is, the value that the organization would have had to pay for the space obtained in the media thanks to the work of public relations. To give a more exact idea of ​​the value of media coverage in a PR campaign, a parameter would have to be established that measured the influence and with it the attitudinal and behavioral changes of the public to whom the messages were directed.[3]​.