Under the presidency of Ricardo Lagos in 2000, Óscar Santelices Altamirano took over as national director of Tourism, who worked to strengthen ties between the public and private world, with the aim of jointly seeking concrete initiatives that would allow tourism activity to take off in Chile.[13] Already in 2001, the service managed to create the "Senior Vacations" program, a pioneering initiative in South America and inspired by Europe, which subsidizes around 40% of tourist packages for older adults and people with reduced capacity.[13]​.

In 2005, the "National Tourism Policy" was created, the objective of which was to position Chile as an attractive tourist destination, establishing nature and special interest tourism as a development axis, particularly for long-distance markets and, at the same time, expanding and diversifying the product offering and access opportunities to domestic tourism.[13]​.

During Michelle Bachelet's first government, in 2007, she launched a new social program, the "Study Tour." Through this initiative, the government subsidized 70% of the tourist package for study trips, for young people in their second year of high school from municipal establishments. Currently, the program is expanded to students of all secondary education in schools and high schools that receive state subsidies.[13]​.

During the first government of Sebastián Piñera, in March 2010, Jacqueline Plass took over as deputy national director(s), who had the important task of promoting and attracting visitors to Chile, both from abroad and nationally, after one of the strongest earthquakes in the world, managing to reverse the situation. Plass also led efforts to implement the new "Tourism Law" (20,423) and the creation of the Undersecretariat of Tourism, the Committee of Ministers of Tourism and the Consultative Council for Tourism Promotion.[13] With this, the powers of the National Tourism Service were modified again, granting powers in matters of supervision and control towards the providers of tourist services, reducing a large part of its powers and establishing it as an organization executor.[14]​ After the creation of the Undersecretary of Tourism, a high turnover of national directors of Sernatur has been generated in recent years.[15]​.

In January 2011, Álvaro Castilla assumed the national leadership, and during his administration he emphasized tourism quality. A year later, in March 2012, Daniel Pardo López (s) took charge of this work, directing the work of the service around the prioritized axes of the "National Tourism Strategy" and achieving record numbers in the arrival of foreign tourists and the movement of national tourism. Also, it makes progress in terms of promotion and competitiveness, among other achievements.[13] Decree 222 is also promulgated, which approves the Regulation for the application of the Classification, Quality and Safety System of Tourist Service Providers, which included the implementation of the National Registry of Tourist Service Providers that implemented voluntary registration for many tourist services, except for tourist accommodation services and adventure tourism activities for which registration is mandatory, and also incorporates mandatory compliance with safety standards. to adventure tourism activities. Achieving 1,077 voluntarily registered tourist services in the first year.[16]​[17][18]​ By December 2013 the registry had reached a total of 10 thousand registered services.[19]​.

Another of the initiatives of the Sebastián Piñera government, during 2011, was the incorporation of privately subsidized high schools to the Study Tour program. On the other hand, the internationalization of the Senior Citizen Vacations program was launched, making passenger exchanges between Chile and Brazil.[13]​[18]​.

During the second government of Michelle Bachelet, an indication to this law presented by the executive branch in May 2015 was debated in the National Congress, which would once again reduce the powers of Sernatur in matters of international tourism studies and promotion to be delivered to the Undersecretariat of Tourism.[15]​.

Under the presidency of Ricardo Lagos in 2000, Óscar Santelices Altamirano took over as national director of Tourism, who worked to strengthen ties between the public and private world, with the aim of jointly seeking concrete initiatives that would allow tourism activity to take off in Chile.[13] Already in 2001, the service managed to create the "Senior Vacations" program, a pioneering initiative in South America and inspired by Europe, which subsidizes around 40% of tourist packages for older adults and people with reduced capacity.[13]​.

In 2005, the "National Tourism Policy" was created, the objective of which was to position Chile as an attractive tourist destination, establishing nature and special interest tourism as a development axis, particularly for long-distance markets and, at the same time, expanding and diversifying the product offering and access opportunities to domestic tourism.[13]​.

During Michelle Bachelet's first government, in 2007, she launched a new social program, the "Study Tour." Through this initiative, the government subsidized 70% of the tourist package for study trips, for young people in their second year of high school from municipal establishments. Currently, the program is expanded to students of all secondary education in schools and high schools that receive state subsidies.[13]​.

During the first government of Sebastián Piñera, in March 2010, Jacqueline Plass took over as deputy national director(s), who had the important task of promoting and attracting visitors to Chile, both from abroad and nationally, after one of the strongest earthquakes in the world, managing to reverse the situation. Plass also led efforts to implement the new "Tourism Law" (20,423) and the creation of the Undersecretariat of Tourism, the Committee of Ministers of Tourism and the Consultative Council for Tourism Promotion.[13] With this, the powers of the National Tourism Service were modified again, granting powers in matters of supervision and control towards the providers of tourist services, reducing a large part of its powers and establishing it as an organization executor.[14]​ After the creation of the Undersecretary of Tourism, a high turnover of national directors of Sernatur has been generated in recent years.[15]​.

In January 2011, Álvaro Castilla assumed the national leadership, and during his administration he emphasized tourism quality. A year later, in March 2012, Daniel Pardo López (s) took charge of this work, directing the work of the service around the prioritized axes of the "National Tourism Strategy" and achieving record numbers in the arrival of foreign tourists and the movement of national tourism. Also, it makes progress in terms of promotion and competitiveness, among other achievements.[13] Decree 222 is also promulgated, which approves the Regulation for the application of the Classification, Quality and Safety System of Tourist Service Providers, which included the implementation of the National Registry of Tourist Service Providers that implemented voluntary registration for many tourist services, except for tourist accommodation services and adventure tourism activities for which registration is mandatory, and also incorporates mandatory compliance with safety standards. to adventure tourism activities. Achieving 1,077 voluntarily registered tourist services in the first year.[16]​[17][18]​ By December 2013 the registry had reached a total of 10 thousand registered services.[19]​.

Another of the initiatives of the Sebastián Piñera government, during 2011, was the incorporation of privately subsidized high schools to the Study Tour program. On the other hand, the internationalization of the Senior Citizen Vacations program was launched, making passenger exchanges between Chile and Brazil.[13]​[18]​.

During the second government of Michelle Bachelet, an indication to this law presented by the executive branch in May 2015 was debated in the National Congress, which would once again reduce the powers of Sernatur in matters of international tourism studies and promotion to be delivered to the Undersecretariat of Tourism.[15]​.