One of the most important characteristics of the creative economy is the support of its development in culture, since it creates a fusion between it and the economy, thus exploiting the values ​​and principles that both have to offer.

The creative economy opens a very wide field of possibilities; from the creation of meetings of the technological sectors with the objectives of the creative economy, as well as the obtaining of resources, through ideas and proposals with products created in favor of the consumer.[4]​.

We can find as part of the creative economy, audiovisual fields, visual arts, design sectors, as well as publishing and entertainment groups. With this said, we are able to describe how the main characteristic of the creative economy is multidisciplinarity and the appreciation of a creation process and the essence behind each piece created.

Its objective is to break with paradigms of the work area and space, in order to be in constant search for new proposals and possible improvements, trying to make each piece unique, with improvement and functionality in mind.[5]​.

For UNESCO there are 6 different sectors in which the Creative economy is developed. These are divided into four main groups:

One way in which creativity is defined is that process that generates an idea after being generated and is transformed into concepts of value, that is, the use of existing ideas to create new ones.

The value that is currently given to ideas related to the creative economy allows us to have a broader overview of global understanding of growth and diffusion.[6] Hand in hand are the trade of creative goods and services, at a global level we can see that they have had an extraordinary performance in the last decade. According to UNCTAD, between 2002 and 2011, exports of creative goods and services in the world grew 134%.

Trade in creative services grows 70% faster than that of creative goods, thanks to the internet.[7]​.

The creative economy or orange economy in America plays a very important role. In Latin America alone, this sector produces at least 177,000 million dollars each year[3]​ and throughout the American continent this figure reaches 1,932,000 million,[8]​ generating nearly 23.3 million jobs. The country that contributes the most to this number is the United States, where it is estimated that these industries generated 1,664,000 million dollars in 2013[8]​ (equivalent to 11.2% of GDP[9]​). In Canada they are estimated at 93,000 million dollars, according to a report made by the Inter-American Development Bank.[8]​.

In the case of the United States, it can be attributed to companies such as Walt Disney, Viacom and Time Warner, which are among the companies with the largest audiovisual productions in the world.[3]​.

Several Latin American countries occupy different elements that fit within the creative economy to contribute to their GDP. As an example are:

Walt Disney, ViacomCBS, WarnerMedia, Sony, Vivendi, Comcast, DirecTV, Bertelsmann, and Liberty Media are the companies that generate the most profits from audiovisual sales.[12]​.

In the book and press sector, an example is Pearson Education"), it is the largest publisher in the world. In 2015 its revenues were $6,625 million dollars.[13]​.

Tourism is an important activity for the visual arts and crafts sector. In Italy, crafts are an important activity for its economy, 24% of companies are artisanal. This is 17% of the country's GDP.

Colombia receives approximately 650,000 tourists annually, generating income worth 800 million dollars. 2000 stores belong to the craft store.[14]​.

One of the most important characteristics of the creative economy is the support of its development in culture, since it creates a fusion between it and the economy, thus exploiting the values ​​and principles that both have to offer.

The creative economy opens a very wide field of possibilities; from the creation of meetings of the technological sectors with the objectives of the creative economy, as well as the obtaining of resources, through ideas and proposals with products created in favor of the consumer.[4]​.

We can find as part of the creative economy, audiovisual fields, visual arts, design sectors, as well as publishing and entertainment groups. With this said, we are able to describe how the main characteristic of the creative economy is multidisciplinarity and the appreciation of a creation process and the essence behind each piece created.

Its objective is to break with paradigms of the work area and space, in order to be in constant search for new proposals and possible improvements, trying to make each piece unique, with improvement and functionality in mind.[5]​.

For UNESCO there are 6 different sectors in which the Creative economy is developed. These are divided into four main groups:

One way in which creativity is defined is that process that generates an idea after being generated and is transformed into concepts of value, that is, the use of existing ideas to create new ones.

The value that is currently given to ideas related to the creative economy allows us to have a broader overview of global understanding of growth and diffusion.[6] Hand in hand are the trade of creative goods and services, at a global level we can see that they have had an extraordinary performance in the last decade. According to UNCTAD, between 2002 and 2011, exports of creative goods and services in the world grew 134%.

Trade in creative services grows 70% faster than that of creative goods, thanks to the internet.[7]​.

The creative economy or orange economy in America plays a very important role. In Latin America alone, this sector produces at least 177,000 million dollars each year[3]​ and throughout the American continent this figure reaches 1,932,000 million,[8]​ generating nearly 23.3 million jobs. The country that contributes the most to this number is the United States, where it is estimated that these industries generated 1,664,000 million dollars in 2013[8]​ (equivalent to 11.2% of GDP[9]​). In Canada they are estimated at 93,000 million dollars, according to a report made by the Inter-American Development Bank.[8]​.

In the case of the United States, it can be attributed to companies such as Walt Disney, Viacom and Time Warner, which are among the companies with the largest audiovisual productions in the world.[3]​.

Several Latin American countries occupy different elements that fit within the creative economy to contribute to their GDP. As an example are:

Walt Disney, ViacomCBS, WarnerMedia, Sony, Vivendi, Comcast, DirecTV, Bertelsmann, and Liberty Media are the companies that generate the most profits from audiovisual sales.[12]​.

In the book and press sector, an example is Pearson Education"), it is the largest publisher in the world. In 2015 its revenues were $6,625 million dollars.[13]​.

Tourism is an important activity for the visual arts and crafts sector. In Italy, crafts are an important activity for its economy, 24% of companies are artisanal. This is 17% of the country's GDP.

Colombia receives approximately 650,000 tourists annually, generating income worth 800 million dollars. 2000 stores belong to the craft store.[14]​.