Creative economy architecture
Introduction
The creative economy, creative industry or orange economy is the sector of the economy that involves the generation of ideas and knowledge. The concept essentially covers the cultural industry (art, entertainment, design, architecture, advertising, gastronomy) and the knowledge economy (education, research and development, high technology, computing, telecommunications, robotics, nanotechnology, aerospace industry).
In 2001, John Howkins, during an interview with the World Intellectual Property Organization (WIPO), said that the creative economy "is one (...) in which ideas are the main inputs and the main results. (...) it is an economy in which people dedicate most of their time to generating ideas. It is an economy or society in which people care and reflect on their ability to generate ideas, in which they do not simply go to the office from 9 to 5 to doing routine and repetitive work, as has been done for years, whether in the fields or in factories, it is an economy in which people, wherever they are, talking with friends, having a drink, waking up at four in the morning, think that they can have an idea that really works, and not just an idea for mere esoteric pleasure, but rather the driving force of their career, condition and identity.
For this reason, Howkins is considered the father of the creative economy and it can be said that “creative economy” refers to the operations that generate creative (resulting) products. Each operation can carry two complementary values: the value of the intangible intellectual property and the value of the physical platform (if any). In some sectors, such as digital software, the value of intellectual property is higher. In others, such as the arts, the unit value of the physical object is higher.”[1].
The creative economy has characteristics that distinguish it:[2].
For a creative economy to have workers, it requires an effective education system and a context of cultural diversity.
Concept
The creative economy is an economic development tool that is based on the generation of new ideas. These enhance development and economic growth, mainly the generation of jobs, exports, social inclusion and cultural diversity, among others.[3].
For many years, economic goods have been generated from innovative ideas. But the term creative economy is quite recent, since it was only introduced in 2001 by author John Howkins in his book The Creative Economy: Transforming an Idea into Profits.