Coordination with users
Introduction
A digital platform is a software-based infrastructure that enables interactions, transactions or coordination between various groups of users (for example, suppliers and consumers, producers and users, developers and customers).[1]
These platforms function as intermediaries, value generation and coordination between ecosystems of actors, not simply as static content websites.
Digital platforms can also be conceived as systems that can be programmed and customized by external developers, such as users, and in this way they can be adapted to countless needs and issues that not even the creators of the original platform had contemplated, resulting in a type of social networks, which allows maintaining contact with friends, family, and users in general, which encourages participation and its use.[2].
Definition
Digital platforms have positioned themselves in the virtual sphere through the beginning of Web 2.0, which defined new alternatives for the use of the web platform for collaborative work. Through the new interaction between users and virtual systems, digital platforms have become blurred, giving rise to the diversity of websites that this line of virtual work supports.
It is important to keep in mind that through digital platforms, regardless of the focus of each of them, it is possible to manage content and carry out a wide variety of activities through web portals. In this way, this type of applications has been taking quite a bit and is currently still in continuous development.[3].
In his book Platform Capitalism (2017), Nick Srnicek defines them like this:
Characteristics
Digital platforms aspire to position the web as the main channel to acquire content. Its features include:
Advantages and disadvantages of digital platforms
Contenido
Las plataformas digitales presentan beneficios y desafíos que dependen del tipo de interacción que facilitan (transaccional, colaborativa o informativa) y del grado de dependencia tecnológica que generan.[1][6].