More and more companies are opting for ecological packaging for their products,[1]​ not only will it differentiate them in the market with an eco-friendly brand image, but they will also be helping the planet with minimal action in their company.

Due to a growing environmental awareness in the population, electronic commerce or ecommerce chooses to use more environmentally friendly packaging, replacing plastic and other unsustainable materials. For example, it has become very fashionable to use cardboard and recycled paper to make boxes with different thicknesses and resistances, very practical for international shipping or even wrapping an original gift.

Regarding food packaging, there is a wide variety from PLA for cold foods to containers made with sugar cane. As resistant as any packaging made of plastic and even suitable for microwaves.

Packaging and labeling constitute the wrapping or protection that accompanies a product, but at the same time it is part of its characteristics and meets several objectives:

• Protection:

• Comfort:

• Promotion:

• Communication:

• Improvement of your brand image. Attractive packaging and labels that attract the attention of consumers, and that are easily distinguishable from their competitors, contribute a lot, and at a low cost, to forming the image of a brand.[2]​.

For packaging there are different strategies:

• Identical packaging or containers with very common characteristics for products of the same line, facilitating association and promotion. (As long as the quality is good).

• Containers with subsequent use, which allow, once the product has been consumed, its use for other purposes. This strategy is also used temporarily for promotional purposes.

• Multiple packages, in which several units, equal or complementary, are offered with a price lower than the sum of the individual purchases. Multiple packaging is also used to present a gift assortment, at a higher price justified by the appropriate presentation for a gift. Typical cases are perfumery products.

When designing packaging, the ecological aspects related to its construction and subsequent disposal once the product has been consumed must be taken into account. It is advisable to indicate, when this is effective, that the container has been manufactured with recycled materials or that the empty container can subsequently be recycled.

Barcodes. If you plan to bring your products to supermarkets or large stores, your products must carry the Bar Code, a universal coding system for all products that, printed on its packaging or label, allows it to be read electronically by cashiers and in warehouses.

To ensure that the graphic and text content of the packaging is as planned and specified, there are solutions that automatically compare digital files against those printed on packaging and labels. The most frequent changes are insertions or deletions of text or letters, changes in colors, fonts, or changes and displacements in images. Such changes have an impact on the quality and veracity of the information, which can damage the reputation of a company and usually results in losses by having to withdraw the batch with said defect. Additionally, medication packaging in the European Union must have Braille language on all packaging and inserts with medication information starting in 2010.[3]​.

Packaging is important, as it covers certain needs, such as:.

• Protect the product on its way to the consumer.

• Protect the product after purchase.

• Helps the acceptance of the product by intermediaries.

• Persuade the consumer to buy the product.

• Packaging should not deplete natural resources.

• It must not represent health risks.

• It should not be expensive packaging.

The packaging contains attributes that allow us to differentiate the variety of products that the firm has. They facilitate the counting of existing products and greater inventory control.

The label must include:

• Generic or specific name of the product

• Declaration of ingredients

• Identification and address of the national or foreign manufacturer, importer, packager, maquiladora or distributor, as the case may be.

• Instructions for its conservation, use, preparation and consumption.

• The component(s) that could represent a medium or immediate risk to the health of consumers, either through ingestion, application or handling of the product.

• The nutritional contribution

• The expiration date

• Lot identification

• The processing condition to which the product has been subjected, when this is associated with potential risks.

• Cautionary legends

• Warning legends.

• display box

• RFID tags

• traceability software.

• Fundamentals of marketing, Stanton, W. J. México: McGraw-Hill/Interamericana, 2007.

• !Wd Data: Q207822

• !Commonscat Multimedia: Packaging / Q207822.

More and more companies are opting for ecological packaging for their products,[1]​ not only will it differentiate them in the market with an eco-friendly brand image, but they will also be helping the planet with minimal action in their company.

Due to a growing environmental awareness in the population, electronic commerce or ecommerce chooses to use more environmentally friendly packaging, replacing plastic and other unsustainable materials. For example, it has become very fashionable to use cardboard and recycled paper to make boxes with different thicknesses and resistances, very practical for international shipping or even wrapping an original gift.

Regarding food packaging, there is a wide variety from PLA for cold foods to containers made with sugar cane. As resistant as any packaging made of plastic and even suitable for microwaves.

Packaging and labeling constitute the wrapping or protection that accompanies a product, but at the same time it is part of its characteristics and meets several objectives:

• Protection:

• Comfort:

• Promotion:

• Communication:

• Improvement of your brand image. Attractive packaging and labels that attract the attention of consumers, and that are easily distinguishable from their competitors, contribute a lot, and at a low cost, to forming the image of a brand.[2]​.

For packaging there are different strategies:

• Identical packaging or containers with very common characteristics for products of the same line, facilitating association and promotion. (As long as the quality is good).

• Containers with subsequent use, which allow, once the product has been consumed, its use for other purposes. This strategy is also used temporarily for promotional purposes.

• Multiple packages, in which several units, equal or complementary, are offered with a price lower than the sum of the individual purchases. Multiple packaging is also used to present a gift assortment, at a higher price justified by the appropriate presentation for a gift. Typical cases are perfumery products.

When designing packaging, the ecological aspects related to its construction and subsequent disposal once the product has been consumed must be taken into account. It is advisable to indicate, when this is effective, that the container has been manufactured with recycled materials or that the empty container can subsequently be recycled.

Barcodes. If you plan to bring your products to supermarkets or large stores, your products must carry the Bar Code, a universal coding system for all products that, printed on its packaging or label, allows it to be read electronically by cashiers and in warehouses.

To ensure that the graphic and text content of the packaging is as planned and specified, there are solutions that automatically compare digital files against those printed on packaging and labels. The most frequent changes are insertions or deletions of text or letters, changes in colors, fonts, or changes and displacements in images. Such changes have an impact on the quality and veracity of the information, which can damage the reputation of a company and usually results in losses by having to withdraw the batch with said defect. Additionally, medication packaging in the European Union must have Braille language on all packaging and inserts with medication information starting in 2010.[3]​.

Packaging is important, as it covers certain needs, such as:.

• Protect the product on its way to the consumer.

• Protect the product after purchase.

• Helps the acceptance of the product by intermediaries.

• Persuade the consumer to buy the product.

• Packaging should not deplete natural resources.

• It must not represent health risks.

• It should not be expensive packaging.

The packaging contains attributes that allow us to differentiate the variety of products that the firm has. They facilitate the counting of existing products and greater inventory control.

The label must include:

• Generic or specific name of the product

• Declaration of ingredients

• Identification and address of the national or foreign manufacturer, importer, packager, maquiladora or distributor, as the case may be.

• Instructions for its conservation, use, preparation and consumption.

• The component(s) that could represent a medium or immediate risk to the health of consumers, either through ingestion, application or handling of the product.

• The nutritional contribution

• The expiration date

• Lot identification

• The processing condition to which the product has been subjected, when this is associated with potential risks.

• Cautionary legends

• Warning legends.

• display box

• RFID tags

• traceability software.

• Fundamentals of marketing, Stanton, W. J. México: McGraw-Hill/Interamericana, 2007.

• !Wd Data: Q207822

• !Commonscat Multimedia: Packaging / Q207822.