A city brand (in English: city brand), in marketing, is the name of the city itself to which is associated a series of unique and exclusive attributes by which said city can be identified, recognized and differentiated from others. This is a form of place brand (place brand) analogous to that of a country brand.

A city brand must be used as a symbol of its personality and must be associated with a series of existing urban assets and resources and with values ​​related to the city model and with a significant capacity of attraction.

PricewaterhouseCoopers has prepared a study based on interviews with mayors and managers of 44 cities around the world, which mentions examples of some notable cities.[1]​.

Examples of cities with their main attributes:.

As some experts explain, city marketing is "a strategy that allows the development of the attributes of a city in a positive way, which allows defining its comparative advantages with the rest of similar cities."

But it is true that talking about a brand for a city is more complicated than doing it for a product, a service or a company;[2]​ it involves a much larger number of "shareholders": inhabitants, politicians, businessmen, artists, tourists, journalists, potential external investors and public administration officials.

If the basis of a city's success is its unique and differential positioning, the difficulty arises because the majority of cities do not identify with a single value, but with many, some of which are also shared by various cities.[3]​.