Platanitos is a Peruvian company founded in 1991, dedicated to the retail trade of footwear, fashion, accessories and home products. It has an e-commerce platform in Peru and has expanded its presence to Chile. In addition, it sells household appliances and other products, with an omnichannel business model.[1]​.

In 1949, Manuel Wong, a Chinese emigrant, founded Activa, a shoe factory in Lima. His brand, Boby, became known in the local market for the production of school shoes.

In 1980, his daughter, Lourdes Wong, entered the retail sector with the opening of Cueva, a boutique specializing in footwear. Later, in 1991, he opened Banana Boutique in Miraflores "Miraflores District (Lima)"), focused on the marketing of imported fashion.[2]​.

In 1996, the company was formalized under the name Platanitos and established itself as an accessible fashion brand in Peru. In 1998, it officially adopted this name and, in 2000, it implemented an automatic replenishment system to optimize inventory management.[3][4]​.

In 2010, Platanitos launched its e-commerce platform, expanding its reach beyond physical stores. In 2020, in response to the COVID-19 pandemic, it transformed its business model and became a marketplace, incorporating third-party products. In 2022, it launched Resikla, its platform for buying and selling second-hand items. By 2025, the company operates 95 stores in Peru and four in Chile.[1]​.

Platanitos has developed digitalization and customer experience strategies in e-commerce in Peru. Its business model has evolved in response to market trends, with the aim of improving the offer and the purchasing experience.[5]​[6]​.