Asset management (asset management in English) consists of obtaining the maximum performance from assets or resources, that is, from everything that has value for an organization (its assets "Asset (accounting)")).

This management can be integrated into the organization's management systems and certified under the ISO 55001 standard. When the scope of asset management is limited only to the organization's physical assets, it is related to maintenance engineering, reliability and efficiency in general. As a novelty to the previous management system standards, ISO 55001:2014 is the first standard that not only allows but also supports the use of economic indicators in decision-making included in the scope of certification, something that many auditors of this type of systems normally had problems with.[1]​.

In the banking sector it is an activity that consists of the responsible management of capital and guarantees of companies such as bonds "Bond (finance)") and shares by managing institutions (such as banks), to achieve the greatest benefits for investors.[2]​.

Unlike financial advice, asset management is not only a way of providing investment advice, but is also a relevant activity on the part of asset management institutions, which must make decisions about investment management.

The center of this type of commercial banking business lies in the management of assets from private companies and national and foreign companies; whose assets can be in the form of shares "Share (finance)"), pension funds, real estate and liquid assets.

The objective of asset management is present in the management of clients' investment portfolios, taking into consideration their risk situation.